Santa Fe Is Having a Moment—9 Reasons It Should Be on Your Travel Radar

The “city different” is more compelling than ever.

Street with adobe buildings, parked cars, mountain background, and a distant illuminated church at dusk.
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The high-desert city of Santa Fe has long been a beloved destination for its unique culture and stunning natural setting, but in 2025, it is having a major moment. The city’s one-of-a-kind blend of art, history, and wellness is resonating deeply with modern travelers who are seeking a more authentic and meaningful escape. Santa Fe is a place that feels both ancient and incredibly contemporary at the same time.

Its unique spirit and creative energy are a powerful draw for anyone looking for a trip that nourishes the soul.

1. The unique Pueblo-style architecture is everywhere.

Cityscape of Santa Fe at sunset with adobe buildings and distant mountains under an orange sky.
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The first thing you will notice about Santa Fe is its unique and beautiful look. The city has a strict building code that has preserved its traditional Pueblo Revival architectural style. The city is a stunning landscape of low-slung, earth-toned adobe buildings with flat roofs and rounded corners. This gives the entire city a cohesive and incredibly beautiful aesthetic, as mentioned at Top Speed.

This unique architectural style, which is a blend of Spanish and Native American influences, makes Santa Fe look and feel like no other city in America. It is a place with a deep and visible connection to its history and its landscape.

2. The art scene is world-class and incredibly diverse.

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Santa Fe is one of the largest art markets in the United States, a status it has held for over a century. The city’s famous Canyon Road is a mile-long street that is packed with over a hundred art galleries, showcasing a huge variety of work, from traditional Southwestern paintings to contemporary sculpture. The city is also home to the Georgia O’Keeffe Museum.

Beyond Canyon Road, the city has a vibrant and contemporary art scene in the Railyard Arts District and a thriving folk art tradition. It is a true paradise for any art lover, as mentioned in Fleet News.

3. The New Mexican cuisine is unique and delicious.

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The food in Santa Fe is a destination in its own right. New Mexican cuisine is a unique and delicious fusion of Spanish, Native American, and Mexican influences, and its defining ingredient is the chile pepper. The central question at any meal is “red, green, or Christmas?” which refers to your choice of red or green chile sauce, according to World Atlas.

From the stacked blue corn enchiladas to the hearty posole stew, the food here is rich, flavorful, and completely unique to this region. It is one of America’s great regional cuisines, a must-try for any foodie.

4. It is a major hub for wellness and spiritual seekers.

A woman sitting cross-legged on a rock, meditating by the ocean, with a clear blue sky.
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Santa Fe has long been a magnet for people who are on a spiritual or healing journey. The city has a unique, high-desert energy that many people find to be incredibly calming and restorative. The area is home to a huge number of alternative and holistic health practitioners, from yoga and meditation centers to world-class spas like the famous Ten Thousand Waves.

It is a place where you can focus on your well-being, a perfect destination to disconnect, recharge, and reconnect with yourself in a beautiful and serene environment.

5. The quality of the light is simply magical.

Cityscape of Santa Fe at sunset, featuring adobe buildings and a dramatic, cloudy sky.
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There is a reason why so many artists, from Georgia O’Keeffe to the city’s founders, have been drawn to Santa Fe: the light. Due to the city’s high altitude and its clean, dry air, the quality of the natural light here is famously clear, sharp, and intense. It makes the colors of the landscape—the deep blue of the sky and the warm tones of the adobe—seem incredibly vibrant.

The sunsets here are legendary, painting the sky and the surrounding mountains in a spectacular display of color. For any photographer or artist, the light of Santa Fe is an inspiration in itself.

6. The Native American culture is rich and accessible.

A man wearing traditional feathered headdress and tribal attire stands outside a wooden building.
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Santa Fe has a deep and living connection to its Native American heritage. The city is a fantastic place to experience and to buy the beautiful, traditional art of the nearby Pueblo communities, from the stunning silver and turquoise jewelry sold by vendors under the portal at the Palace of the Governors to the world-class pottery and weaving found in the city’s many galleries.

A visit to one of the nearby, ancient pueblos, like Taos Pueblo, offers a respectful and eye-opening glimpse into a culture that has thrived in this region for centuries. It is an essential part of the Santa Fe experience.

7. Meow Wolf is a one-of-a-kind immersive art experience.

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Santa Fe is the birthplace of Meow Wolf, the famous immersive art collective, and their original permanent installation, the “House of Eternal Return,” is a must-see. The experience starts in a seemingly normal Victorian house, but it quickly opens up into a massive, surreal, and interactive multiverse of psychedelic art, secret passages, and a mind-bending, non-linear narrative.

It is a completely unique and wildly creative experience that is part fun house, part art installation, and part science fiction story. It is a perfect symbol of the city’s quirky and creative modern spirit.

8. The historic downtown plaza is the heart of the city.

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The Santa Fe Plaza has been the cultural and commercial heart of the city for over 400 years. This beautiful and historic town square is a fantastic place to start your exploration. The plaza is surrounded by historic buildings, including the Palace of the Governors, the oldest continuously occupied public building in the United States. It is also a hub for museums, galleries, and restaurants.

The plaza is a lively and beautiful public space where you can sit on a bench, listen to a local musician, and soak in the unique, historic atmosphere of the city.

9. It’s a perfect base for incredible outdoor adventures.

Person with red backpack jumping on mountain cliff overlooking valley and mountains under clear sky.
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While the city itself is a major draw, Santa Fe is also surrounded by the stunning natural beauty of the Sangre de Cristo Mountains. The area offers a wealth of incredible outdoor activities. In the summer, you can go for a beautiful high-altitude hike in the mountains, which are just a short drive from the city.

In the winter, Ski Santa Fe offers excellent skiing with a fraction of the crowds of the larger Colorado resorts. It is a city that offers a perfect combination of world-class culture and easy access to the great outdoors.