That “traditional” ceremony might have been invented last year for tourists.

One of the great joys of travel is the opportunity to experience a culture different from our own. We seek out “authentic” experiences that promise a real connection to a place and its people. The tourism industry, however, is very good at manufacturing and packaging this authenticity for mass consumption. Many of the most popular cultural experiences are actually carefully staged performances.
These are not organic traditions but commercial products designed to look the way tourists expect them to look, often having little to do with the real, modern lives of the local people.