The welcome mat is still out, but now it comes with a rule book.

For years, Europe’s most beautiful cities have been grappling with the double-edged sword of mass tourism. The same visitors who fuel their economies have also overwhelmed their infrastructure, priced out locals, and eroded their unique character. Now, in 2025, many of these beloved destinations are saying “enough is enough” and are implementing a wave of new rules and restrictions aimed at controlling the crowds.
For travelers, this means the freewheeling days are over. A visit to these iconic cities now requires more planning and a greater respect for the rules.