That “undiscovered” paradise you saw on Instagram is already famous.

The modern travel dream is to find a “hidden gem,” an untouched paradise far from the tourist hordes. Travel bloggers and influencers are constantly promoting the “next great undiscovered destination.” The ironic truth is that the moment a place is labeled a hidden gem on a popular social media account or travel blog, it immediately ceases to be one. The secret is out.
These once-quiet destinations have been so thoroughly “discovered” that they are now firmly on the mainstream tourist trail, often complete with crowds, high prices, and the very things travelers were trying to escape.