That perfect selfie is often a part of a very ugly picture.

The rise of the travel influencer has transformed the way we discover and dream about new destinations. These creators, with their stunning photos and millions of followers, have the power to turn a sleepy, unknown village into a global hotspot overnight. This power, however, is a double-edged sword. A new wave of irresponsible influencer behavior is having a devastating impact on the very places they claim to love.
They are not just documenting the world; in many cases, they are actively participating in its destruction, often for the sake of a single, perfect shot.



