Set-Jetting Is the Travel Trend of 2025—Here’s Why Everyone’s Booking Story-Inspired Trips

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Our favorite fictional worlds are becoming our real-life vacation plans.

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The way we choose our vacation spots is undergoing a dramatic shift, driven not by traditional guidebooks but by our streaming service watchlists. The phenomenon, known as “set-jetting,” has exploded in 2025 as travelers are increasingly booking trips to the real-life filming locations of their favorite TV shows and movies. It’s a new form of tourism that is blurring the lines between fiction and reality.

This trend is about more than just a photo op; it’s a quest for a deeper connection to the stories we love, from the coasts of Thailand to the mountains of New Zealand.

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10 Wild Adventures You Can Only Have in Greenland Right Now

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This is a land of ice and fire, where real adventure still exists.

In a world where every corner seems to have been mapped and photographed, Greenland remains one of the last true frontiers. It’s a place of raw, immense beauty where nature operates on a scale that can recalibrate your sense of self. Here, adventure isn’t a manufactured tourist attraction; it’s the simple reality of engaging with the landscape.

These are the experiences that define a trip to this incredible island of ice.

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10 Budget-Friendly Travel Dupes That Feel Just Like Europe (But Cost a Lot Less)

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You can get that old-world charm without the jet lag or the price tag.

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A trip to Europe is a bucket-list dream for many, but the reality of expensive flights, high accommodation costs, and an unfavorable exchange rate can keep that dream out of reach. The good news is that you don’t have to cross the Atlantic to find cobblestone streets, stunning mountain vistas, or a vibrant, foreign-feeling culture. North America is full of incredible “dupes” for popular European destinations.

These places offer a similar vibe for a fraction of the cost and travel time, proving a memorable trip is closer than you think.

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9 Countries Still Getting Rich Off American Tourists

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The American dollar is a powerful force in these global hotspots.

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American travelers have returned to the world stage with a vengeance, armed with passports, a strong dollar, and a pent-up demand for new experiences. This collective wanderlust is more than just a social trend; it’s a powerful economic engine that is fueling the economies of countries around the globe. For a select group of nations, the steady stream of American tourists is a vital source of revenue.

These are the destinations that have mastered the art of attracting and capitalizing on the lucrative American travel market in 2025.

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Cruise Port Day: 10 Things To Pack and Bring Ashore

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A little preparation in your day bag goes a long way.

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The thrill of waking up in a new port is one of the best parts of any cruise, a chance to explore a new piece of the world for a day. But a fantastic day ashore can be quickly derailed by a dead phone, a bad sunburn, or the frantic realization you don’t know what time you need to be back.

Packing a smart day bag with a few key essentials is the secret to a stress-free and memorable excursion.

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