The new travel trend is all about escaping the heat, not chasing it.

As record-breaking summer heatwaves become the new normal across much of the globe, a new travel trend has emerged: the “coolcation.” Instead of flocking to the traditional sun-and-sand destinations, savvy travelers in 2025 are actively seeking out places with mild, pleasant, and even chilly summer weather. It’s a strategic retreat from the sweltering heat that has made many popular summer spots unbearable.
These are the destinations where you can enjoy the outdoors without breaking a sweat.



